Best Practices
We know all about best practices in pay per click management. Not only do we follow them, we test them, over and over again to make sure that if we say something is best for your account – we have the data to prove it.
Best People
Anyone can claim to be a “PPC Manager”, but that doesn’t mean that they have the skills or experience to deliver the very best for your campaign. All of our account managers have proven their skills long before we even consider letting them near your account. It goes without saying that we only hire Google Adwords Certified staff. That’s a given, an entry requirement. But it in the same way that a Drivers License doesn’t make you a good driver, Adwords certification is the very least we demand. We test our staff rigorously, follow our own ever developing best practice methodology and benchmark every account against its peers.
Best Technology
Professional Adwords account management needs professional tools. You wouldn’t consider surgery with a home first aid kit – you would insist on the best. Nor should you put your Adwords account in the hands of managers using amateur tools. We’ve tested 12 commercial PPC management platforms and none could meet our standards – so we built our own, and we continue to invest and develop it to give our account managers the best tools we possibly can.